A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.
Jony Ive
Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.
Creativity & Ideas
Making Mistakes
The right idea is often the opposite of the obvious.
Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
Creativity & Ideas
There are 360 degrees, so why stick to one?
Zaha Hadid
A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity
Creativity
Creativity & Ideas
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Nir Eyal
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.