If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Creativity & Ideas
Flops & Failures
I start with the laugh and work backwards from there.
Bill Bailey
English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.
Creativity & Ideas
Design Thinking
The right idea is often the opposite of the obvious.
Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
Creativity & Ideas
Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.
Steve Jobs
A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.