Messages don’t prompt the brain to action. But as ideas, they do!
Steve Adams
Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.
Content Marketing
Copywriting
Creativity & Ideas
Persuasion
Rules can be broken – but never ignored.
David Jury
A writer, award-winning graphic designer and the head of the MA course of Art at the Colchester Institute.
Creativity & Ideas
Design Principles
Picasso had a saying — ‘good artists copy; great artists steal’ — and we have always been shameless about stealing great ideas.
Steve Jobs
A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.
Creativity
The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.
Raymond Loewy
French-born American industrial designer, considered to be a father of industrial design.