Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

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Creativity & Ideas
Innovation & Adaptation
Product Design

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Surprise me!

There are 360 degrees, so why stick to one?

Zaha Hadid

A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity

Creativity
Creativity & Ideas

If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Creativity & Ideas
Flops & Failures

The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Raymond Loewy

French-born American industrial designer, considered to be a father of industrial design.

Creativity & Ideas
Innovation & Adaptation

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Creativity & Ideas

Nir Eyal

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