Nir Eyal

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Hooked: How to Build Habit-Forming Products (Book) by Nir Eyal

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Creativity & Ideas
Innovation & Adaptation
Product Design

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Surprise me!

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain

Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.

Creativity & Ideas

I start with the laugh and work backwards from there.

Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

Creativity & Ideas
Design Thinking

Messages don’t prompt the brain to action. But as ideas, they do!

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Creativity & Ideas

Nir Eyal

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