Alex Osborn - The right idea is often the opposite of the obvious

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Design & Arts
Marketing & Advertising

Creativity & Ideas

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Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Creativity & Ideas
Innovation & Adaptation
Product Design

If you have no intuitive sense of design, then call yourself an “information architect” and only use Helvetica.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Talent

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain

Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.

Creativity & Ideas

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Steve Adams

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Content Marketing
Copywriting
Creativity & Ideas
Persuasion

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