Alex Osborn - The right idea is often the opposite of the obvious

The right idea is often the opposite of the obvious.

Alex F. Osborn

An American advertising executive and the author of the creativity technique named brainstorming.

Design & Arts
Marketing & Advertising

Creativity & Ideas

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Surprise me!

Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.

Nir Eyal

Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

Creativity & Ideas
Innovation & Adaptation
Product Design

As we get more technically driven, the importance of people becomes more than it’s ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Experience
Technology

If you have no intuitive sense of design, then call yourself an “information architect” and only use Helvetica.

David Carson

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

Creativity & Ideas
Talent

It is better to be good than to be original.

Ludwig Mies van der Rohe

Architect and the last director of the Bauhaus, a seminal school in modern architecture.

Creativity & Ideas
Living Spaces

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