Jony Ive

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Design & Arts

Creativity & Ideas
Making Mistakes

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Surprise me!

The greatness of art is to find not what is common, but what is unique.

Isaac Bashevis Singer

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

Creativity & Ideas

There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely, but they are the same old pieces of colored glass that have been in use through all the ages.

Mark Twain

Entrepreneur, publisher, lecturer, and the father of American literature and the greatest humorist the United States has produced.

Creativity & Ideas

I start with the laugh and work backwards from there.

Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

Creativity & Ideas
Design Thinking

If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.

Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

Creativity & Ideas
Flops & Failures

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Related Quotes

Isaac Bashevis Singer

Mark Twain

Bill Bailey

Donald A. Norman

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