Design Thinking

Design Thinking

Products designed and built to achieve business goals alone will eventually fail; personal goals of users need to be addressed.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • Design Thinking
  • Industrial Design
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Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Beauty
  • Design Thinking
  • Psychology
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When the point of contact between the product and the people becomes a point of friction, then the designer has failed. On the other hand, if people are made safer, more comfortable, more eager to purchase, more efficient — or just happier — by contact with the product, then the designer has succeeded.

Henry Dreyfuss
Henry Dreyfuss

An American industrial engineer, renowned for designing and improving the usability of consumer products such as Hoover vacuum cleaner or the tabletop telephone.

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • Usability
  • UX Design
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I start with the laugh and work backwards from there.

Bill Bailey
Bill Bailey

English actor, comedian, musician and singer. Known for creative ways of incorporating music into his comedy.

  • Other
  • Creativity & Ideas
  • Design Thinking
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Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Communication
  • Design Thinking
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  • Design & Arts
Alan Cooper – Design products in such a way that people who use them achieve their goals

Product designed to achieve business goals alone is not enough!

The way people do things today is often merely the product of the obsolete systems and organizations they are forced to interact with, and typically bear little resemblance to the way they would like to do things or the way they would be most effective.

  • Design Thinking
  • Industrial Design
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The design process is the one of sifting through the less important to find the essential.

Vince Lombardi
Vince Lombardi

An American football coach, and executive in the National Football League (NFL).

  • Design & Arts
  • Design Thinking
  • Industrial Design
  • UX Design
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One of the eternal conundrums of interaction and interface design is how to address the needs of both beginning users and expert users with a single, coherent interface.

Alan Cooper
Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

  • Design & Arts
  • Design Thinking
  • IxD
  • UI Design
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Sometimes, it’s necessary to develop new language to express what we’re trying to achieve. How else could a designer communicate a vision to their team or to investors if the technology doesn’t exist yet?

Alan Moore
Alan Moore

A British designer, artist, and entrepreneur. Advised companies such as Hewlett Packard, Microsoft, and Coca Cola.

  • Design & Arts
  • Communication
  • Design Thinking
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Everything has to be validated. If something can’t be explained, it gets the boot. This may be the only unbreakable rule in my office.

Theo Rosendorf
Theo Rosendorf

A graphic designers and author of the book "The Typographic Desk Reference".

  • Design & Arts
  • Design Thinking
  • UX Design
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