The initial impression of a system or environment greatly influences subsequent perceptions and attitudes, which then affects the quality of following interactions between the user and our system.
Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.
Source: Contagious: Why Things Catch On (Book) by
Loading...When looking at a website or app on your phone, what remains from your branding except colors and images – it’s mostly text. For the mobile view of a website there is not much room left for a special layout. And for an app the UX conventions are mostly predetermined by the given platform like iOS or Android (which they should be). So the choice of a font is your chance to stand out.
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The idea that we use purchases to flaunt our wealth is known as conspicuous consumption. It’s an accusation that we buy things not so much for purely personal enjoyment as for showing off or “keeping up with the Joneses.”
Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.
If the costs associated with interacting with a design outweigh the benefits, the design is poor. If the benefits outweigh the costs, the design is good.
For example: How long is too long for a person to wait for a web-page to load? The answer to this question is that it depends on the benefit of the interaction.
Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.
Source: A History of the Influencer — from Shakespeare to Instagram (Article)
Loading...The way people do things today is often merely the product of the obsolete systems and organizations they are forced to interact with, and typically bear little resemblance to the way they would like to do things or the way they would be most effective.
Source: About Face 3: The Essentials of Interaction Design (Book) by
Loading...It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.
This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
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