The initial impression of a system or environment greatly influences subsequent perceptions and attitudes, which then affects the quality of following interactions between the user and our system.
In 2010, the US clothing chain GAP tried to change its logo. For decades, the logo had been white lettering on a blue square, with a classic feel. In 2010, the business tried to offer a more snappy, modern looking logo. But consumers mourned the loss of the old version. Then the following happened …
Source: Disruptive Branding: How to Win in Times of Change (Book)
Loading...The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
When looking at a website or app on your phone, what remains from your branding except colors and images – it’s mostly text. For the mobile view of a website there is not much room left for a special layout. And for an app the UX conventions are mostly predetermined by the given platform like iOS or Android (which they should be). So the choice of a font is your chance to stand out.
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It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.
Source: Do Design: Why Beauty is Key to Everything (Book) by
Loading...Designing products that advertise themselves is a particularly powerful strategy. Steve Jobs and his team realized that seeing others do something makes people more likely to do it themselves. When something is more observable it’s also easier to imitate (as in the case of white Apple earphones or the backlit logo on their computers). Thus a key factor in driving products to catch on is public visibility. If something is built to show, it’s built to grow, or as another famous saying goes: “Monkey see, monkey do”.
Source: Contagious: Why Things Catch On (Book) by
Loading...Most accidents are thought to be caused by what is referred to as human error, yet most of them are actually due to design errors rather than errors of human operation.
Source: Universal Principles of Design (Book) by
Loading...The way people do things today is often merely the product of the obsolete systems and organizations they are forced to interact with, and typically bear little resemblance to the way they would like to do things or the way they would be most effective.
Source: About Face 3: The Essentials of Interaction Design (Book) by
Loading...A fad gets a lot of hype, and a trend gets very little. Like a wave, a fad is very visible, but it goes up and down in a big hurry. Like the tide, a trend is almost invisible, but it’s very powerful over the long term. A fad is a short-term phenomenon that might be profitable, but a fad doesn’t last long enough to do a company much good.
Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.
Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!
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