Nobody cares! Your reader isn’t eagerly waiting for your [marketing] copy. In fact, they’d rather not read it at all. You have literally seconds to capture their attention before it jumps to something else.
UK-based copywriter and author of books on content writing.
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An American software designer and programmer. Widely recognized as the “Father of Visual Basic".
Loading...We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.
A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).
Loading...An increasing number of individuals in our economy are now competing with the rock stars of their sectors. Even if the talent advantage of the best is small compared to the next rung down on the skill ladder, the superstars still win the bulk of the market.
American non-fiction author and associate professor of computer science at Georgetown University.
Loading...High degrees of specialisation may be rendering us unable to see the connections between the things we design and their consequences as they ripple out into the biosphere and technosphere in ways we aren’t trained to see or may never fully understand.
An American–Australian naturalist, conservationist, author, and the owner of Australia Zoo in Beerwah, Queensland.
Loading...Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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