Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Communication
Design Thinking
Designing, building, and maintaining a great web site isn’t easy. It’s like golf: a handful of ways to get the ball in the hole, a million ways not to. Anyone who gets it even half right has my admiration.
Steve Krug
A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.
UX Design
Web Design
The main value driver in the future economy will be user experience and I’m very confident in the future of the UX profession — what we’ve seen so far is nothing compared with what’s to come.
Tania Vieira
An user experience designer, writer and ethical design researcher based in Lisbon.
Future Trends
UX Design
The design process is the one of sifting through the less important to find the essential.
Vince Lombardi
An American football coach, and executive in the National Football League (NFL).