Vince Lombardi

The design process is the one of sifting through the less important to find the essential.

An American football coach, and executive in the National Football League (NFL).

Design & Arts

Design Thinking
Industrial Design
UX Design

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Surprise me!

Designing, building, and maintaining a great web site isn’t easy. It’s like golf: a handful of ways to get the ball in the hole, a million ways not to. Anyone who gets it even half right has my admiration.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

UX Design
Web Design

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Information Architecture
Usability
UX Design
Web Design

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

When something exceeds your ability to understand how it works, it sort of becomes magical.

Jony Ive

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

Industrial Design
Intuitive Design

Spread the wisdom ;)

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