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Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

A History of the Influencer — from Shakespeare to Instagram (Article)

  • Influencers
  • Online Marketing
  • Perception
  • Social Media
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Joke – Why don’t marketer’s like trampolines?

Why don’t marketers like trampolines?
They’re scared of high bounce rates.

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The Elephant in The Brain – One way or another, we’re all conspicuous consumers

Does anyone really need a 10,000-square-foot house, a $30,000 Patek Philippe watch, or a $500,000 Porsche Carrera GT?

The idea that we use purchases to flaunt our wealth is known as conspicuous consumption. It’s an accusation that we buy things not so much for purely personal enjoyment as for showing off or “keeping up with the Joneses.”

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Design Principles – Constrains simplify usability and minimize errors

Use constraints to improve the clarity, usability and intuitiveness of your design

Constrains, as methods of limiting the actions that can be performed on a system, simplify usability and minimize errors. For example, dimming or hiding options that are not available at a particular time effectively constrains the options that can be selected.

Proper application of constraints in this fashion makes designs easier to use and dramatically reduces the probability of error during interaction. Simply put; constrains simplify usability and minimize errors!

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Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

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Quotesthetics.com

Martin’s collection of User Experience Design (UXD) and Marketing related quotes and wisdoms by famous designers, marketers, engineers and advertisers.

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