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Can we trust our own judgements? Or are we all victims of clever marketing techniques?

Election hackers and commercial influencers have wildly different aims, but both contribute to the unreal, distrustful tenor of our times, in which a language of fakery, deception, and inauthenticity has become fundamental to how we interpret the world. The fear of being influenced affects our sense of reality and our ability to trust our own judgments about what is true.

Wanna know more? Follow the source!

The text above was taken and slightly edited from the following sources.

A History of the Influencer — from Shakespeare to Instagram (Article)

  • Influencers
  • Online Marketing
  • Perception
  • Social Media
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Related Snippets

  • Design & Arts
The level of control and the experience level of the people using the system

The level of control provided by a system should be related to the proficiency and experience levels of the people using the system

Since accommodating multiple methods increases the complexity of the system, the number of methods for any given task should be limited to two—one for beginners, and one for experts.

  • Design & Arts
  • Design Principles
  • UI Design
Smuckers
  • Marketing & Advertising
If your name is bad, change the name or make fun of it

If your name is bad, change the name or make fun of it.

“With a name like Smucker’s, it has to be good.” Most companies, especially family companies, would never make fun of their own name. Yet the Smucker family did, which is one reason why Smucker’s is the No.1 brand of jams and jellies. If your name is bad, you have two choices: change the name or make fun of it.

  • Marketing & Advertising
  • Branding
  • Product Naming
  • Design & Arts
  • Other
Barry Schwartz – People think more creatively and expansively when they are happy

All other things being equal, it’s better to be happy than not

Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.

  • Design & Arts
  • Other
  • Creativity
  • Mood & Sentiment
  • Psychology
  • Marketing & Advertising
Jonah Berger – Evolution video, a clever Trojan Horse for Dove products

Evolution video clip, a clever Trojan Horse for Dove products

The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.

  • Marketing & Advertising
  • Content Creation
  • Storytelling

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Quotesthetics.com

Martin’s collection of User Experience Design (UXD) and Marketing related quotes and wisdoms by famous designers, marketers, engineers and advertisers.

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