Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.
Why don’t marketers like trampolines?
They’re scared of high bounce rates.
Loading...For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Source: Hooked: How to Build Habit-Forming Products (Book) by
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It always seems to hit us at the most awkward possible time, often right when we’re in the middle of something. We must be willing to surrender to inspiration when it comes calling. That might mean dropping what we’re doing and changing plans at the last minute.
Source: Do Design: Why Beauty is Key to Everything (Book) by
Loading...When looking at a website or app on your phone, what remains from your branding except colors and images – it’s mostly text. For the mobile view of a website there is not much room left for a special layout. And for an app the UX conventions are mostly predetermined by the given platform like iOS or Android (which they should be). So the choice of a font is your chance to stand out.
Loading...The initial impression of a system or environment greatly influences subsequent perceptions and attitudes, which then affects the quality of following interactions between the user and our system.
The famous “Evolution” video cost only a little over one hundred thousand dollars to make, and got more than 16 million views. It netted Dove hundreds of millions of dollars in exposure. The clip won numerous industry awards and more than tripled the website traffic the company received from Dove’s 2006 Super Bowl ad.
Writers tend to think everything they write is dire or everything they write is golden, often holding both opinions simultaneously and without contradiction.
Source: Let's Get Digital: How To Self-Publish And Why You Should (Book) by
Loading...It was found that images of men in magazines, movies, and other media have significantly higher face-ism ratios than images of women.
This appears true across most cultures, and is thought to reflect gender-stereotypical beliefs regarding the characteristics of men and women.
Stories are an important source of cultural learning that help us make sense of the world. At a high level, this learning can be about the rules and standards of a group or society. How should a good employee behave? What does it mean to be a moral person? Or on a more basic level: who’s a good mechanic who won’t overcharge?
Source: Contagious: Why Things Catch On (Book) by
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