If designers and researchers do not sometimes fail, it is a sign that they are not trying hard enough—they are not thinking the great creative thoughts that will provide breakthroughs in how we do things. It is possible to avoid failure, to always be safe. But that is also the route to a dull, uninteresting life.
Donald A. Norman
An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.
Creativity & Ideas
Flops & Failures
The greatness of art is to find not what is common, but what is unique.
Isaac Bashevis Singer
A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.
Creativity & Ideas
The right idea is often the opposite of the obvious.
Alex F. Osborn
An American advertising executive and the author of the creativity technique named brainstorming.
Creativity & Ideas
There are 360 degrees, so why stick to one?
Zaha Hadid
A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity