Isaac Singer - The greatness of art is to find not what is common, but what is unique

The greatness of art is to find not what is common, but what is unique.

A Polish-American writer in Yiddish, awarded the Nobel Prize in Literature in 1978.

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Surprise me!

If you have no intuitive sense of design, then call yourself an “information architect” and only use Helvetica.

An American graphic designer and surfer, best known for his innovative magazine design (Ray Gun), and use of experimental typography.

The right idea is often the opposite of the obvious.

An American advertising executive and the author of the creativity technique named brainstorming.

A fundamental part of creative process is making mistakes together. There’s no learning without trying lots of ideas and failing lots of times.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

There are 360 degrees, so why stick to one?

A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity

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