Eric Karjaluoto

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

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Surprise me!

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

If everything is a great deal, then, in fact, nothing is a great deal.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

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