One possible explanations is because all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid rejection. Anything new, unless it is significantly better, poses a threat.

“Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”
― Nir Eyal, Hooked: How to Build Habit-Forming Products

Prepared by Martin
A Digital Product Designer who likes all things wise and beautiful.