UX Research

UX Research

Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Psychology
  • UX Design
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Design & Arts
Donald A. Norman – Most people are unaware of their true needs

Most people are unaware of their true needs

The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs, and discovering them requires careful observations in their natural environment.

Source: Emotional Design: Why We Love (or Hate) Everyday Things (Book) by Donald A. Norman

  • Psychology
  • UX Design
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...