Sort By Rating Date Quotes Snippets

Psychology

Psychology

Beauty comes from conscious reflection and experience. It is influenced by knowledge, learning, and culture. Objects that are unattractive on the surface can give pleasure. Discordant music, for example, can be beautiful. Ugly art can be beautiful.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Beauty
  • Design Thinking
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Marketing & Advertising
Marketing is the manipulation of perceptions

Marketing is a manipulation of perceptions

It’s an illusion. There is no objective reality. There are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or prospect. The perception is the reality. Everything else is an illusion. Marketing is a manipulation of those perceptions.

Source: The 22 Immutable Laws of Marketing (Book) by Al Ries Jack Trout

  • Perception
  • Psychology
  • Storytelling
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Engineers and designers simultaneously know too much and too little. They know too much about the technology and too little about how other people live their live and do their activities.

Donald A. Norman
Donald A. Norman

An American researcher, professor, and author (The Design of Everyday Things). As Apple’s User Experience Architect (90's), he became the first person to have UX in his job title.

  • Design & Arts
  • Psychology
  • UX Design
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Familiarity plays a primary role in aesthetic appeal and acceptance; people like things more when frequently exposed to them.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Beauty
  • Novelty
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?

Laura Busche
Laura Busche

Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.

  • Design & Arts
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

I readily agree that happiness isn’t everything. It isn’t even the most important thing. But all other things being equal, it’s better to be happy than not.

Barry Schwartz
Barry Schwartz

An American psychologist and the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College.

  • Other
  • Mood & Sentiment
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
Quotesthetics and Face-ism Ratio

Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell
William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

  • Design & Arts
  • Marketing & Advertising
  • Design Principles
  • Perception
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Design & Arts
Donald A. Norman – Most people are unaware of their true needs

Most people are unaware of their true needs

The trained observer can often spot difficulties and solutions that even the person experiencing them does not consciously recognize. It is because most people are unaware of their true needs, and discovering them requires careful observations in their natural environment.

Source: Emotional Design: Why We Love (or Hate) Everyday Things (Book) by Donald A. Norman

  • Psychology
  • UX Design
  • UX Research
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

As the level of exposure to the novel art increases with time, familiarity with these unconventional objects of art also increases and results in greater acceptance and popularity.

Kritina Holden
Kritina Holden

A Human Factors specialist at Lockheed Martin–Space Operations and NASA. Human-computer interaction expert.

  • Design & Arts
  • Art & Creativity
  • Novelty
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...
  • Design & Arts
  • Other
Barry Schwartz – People think more creatively and expansively when they are happy

All other things being equal, it’s better to be happy than not

Despite our romantic images of suffering geniuses who have enriched our civilization, creative by day and tormented by night, there is a growing body of evidence that people think more creatively and expansively when they’re happy than when they’re not.

Source: The Paradox of Choice (Book) by Barry Schwartz

  • Creativity
  • Mood & Sentiment
  • Psychology
Click to rate
1 Star2 Stars3 Stars4 Stars5 Stars
Loading...