Steve Krug

It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

Design & Arts
Website Development

Information Architecture
Usability
UX Design
Web Design

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Infinite scrolling should never be employed for interfaces in which users need to get to the end of the list quickly, or need to return to a particular list item after navigating elsewhere.

Alan Cooper

An American software designer and programmer. Widely recognized as the “Father of Visual Basic".

Tips & Advice
Usability
UX Design
UX Elements

People do judge books by their covers, Internet sites by their first pages, and buildings by their lobbies.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
UX Design

Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to the bare minimum.

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

UI Design
Usability
UX Design

There is no one “right” way to design websites. It’s a complicated process and the real answer to most of the questions that people ask me is: IT DEPENDS!

Steve Krug

A usability consultant (Apple, Netscape, AOL, Lexus) and a highly sought-after speaker on usability design.

UX Design
Web Design

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Related Quotes

Infinite scrolling should never be employed for interfaces in which users need to get to the end of the list quickly, or need to return to a particular list item after navigating elsewhere.

Alan Cooper

William Lidwell

Steve Krug

Steve Krug

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