Joseph Stalin

Ideas are more powerful than guns. We would not let our enemies have guns; why should we let them have ideas?

Georgian revolutionary and political leader who governed the Soviet Union from 1924 until his death in 1953.

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Surprise me!

Contrast works like the pendulum in a clock: to go one way, the pendulum has to first go the other. Each side provides momentum for the other side.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

When our communication fails to progress beyond information, and we don’t change it into idea form, we should not be surprised that response is slow.

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

Engagement on the web has an awful lot to do with telling a good story.

The creative director at smashLAB and the founder of MakeFive.

Messages don’t prompt the brain to action. But as ideas, they do!

Popular conference speaker and writer who worked in TV, radio and magazines and as Tearfund’s Head of Global Brand and Communication.

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