Price is only relevant if customers can’t distinguish your product from competing alternatives. A unique, useful product doesn’t need to compete on price.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Loading...Instead of spending money on cosmetic changes like rebranding the logo, the colours, or packaging, spend money on true innovation, improving product, service and quality. These will lead to longer lasting lifts in revenue.
A Chief Digital Strategist at Marketing Science Consulting Group.
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80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20 principle.
One of the most expensive business consultants in the world.
Loading...83% of business leaders say that it’s important to step away from their company and look at things objectively in order to make more productive decisions.
One of the Top 15 Business Growth Experts to watch by Currency Fair. An award winning author, keynote speaker and business strategist.
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People tend to pay more for things that are rare. Generate a sense of exclusivity around your brand. Scarcity can help increase your margins and help you build an elite customer base. Focus on the quality rather than quantity of clients, and you’ll secure your brand’s future.
American author, business consultant and the nation’s #1 lead generation expert for the roofing industry.
Loading...For new entrants to stand a chance, they can’t just be better, they must be nine times better. Why such a high bar? Because old habits die hard and new products or services need to offer dramatic improvements to shake users out of old routines.
Author of books on technology, psychology and business whose writings appear in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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