Jony Ive

It is very easy to be different, but very difficult to be better.

Former Chief Design Officer of Apple, currently serving as a Chancellor of the Royal College of Art.

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Surprise me!

There are 360 degrees, so why stick to one?

A British Iraqi architect from Baghdad. The "Queen of the curve", who liberated architectural geometry, giving it a whole new expressive identity

The design process is the one of sifting through the less important to find the essential.

An American football coach, and executive in the National Football League (NFL).

If you start believing in your greatness, it is the death of your creativity.

A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.

Picasso had a saying — ‘good artists copy; great artists steal’ — and we have always been shameless about stealing great ideas.

A pioneer of the personal computer revolution of the 1970s and 1980s and a co-founder and later a chief executive officer (CEO) of Apple Inc.

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