If you’re a baker, making bread, you’re a baker. If you make the best bread in the world, you’re not an artist, but if you bake the bread in the gallery, you’re an artist. So the context makes the difference.
Marina Abramović
A Serbian conceptual and performance artist, philanthropist, writer, and film-maker.
Art
Context
Market Positioning
Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.
William Lidwell
The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.
Design Principles
Perception
Psychology
Most marketing mistakes stem from the assumption that you’re fighting a product battle rooted in reality.
Al Ries
A legendary branding strategist, author and originator of the concept of Positioning.
Perception
Storytelling
Great designers understand the powerful role that psychology plays in visual perception. What happens when someone’s eye meets your design creations? How does their mind react to the message your piece is sharing?
Laura Busche
Brand Content Strategist at Autodesk. The author of Lean Branding and Powering Content.