Alex White

Society has not improved the landscape by overfilling it with construction. Neither does a designer improved a page by overfilling it with content.

A cofounder of the MillerWhite School of Design and Chairman of the Type Directors Club.

Design & Arts

Design Principles
Space
White Space

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Irrespective of gender, people rate individuals in high face-ism images as being more intelligent, dominant, and ambitious than individuals in low face-ism images.

William Lidwell

The Director of Design at Stuff Creators Design in Houston and author of the best-selling design book, Universal Principles of Design.

Design Principles
Perception
Psychology

White space is like a statuesque calm just before an ice skater begins a routine. It sets into perfect contrast animation that follows.

Kenneth J. Hiebert

A professor of graphic design at the University of the Arts in Philadelphia.

Space

We know screen real estate is limited, and attempting to cram too much information on a page often does more harm than good.

Jakob Nielsen

A former Sun Microsystems Engineer and "The world's leading expert on Web usability" (www.useit.com).

UX Design
White Space

Without contrast, you are dead.

Paul Rand

An American art director and graphic designer, best known for his corporate logo designs (ABC, Enron, IBM, NeXT).

Design Principles

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Related Quotes

William Lidwell

Kenneth J. Hiebert

Jakob Nielsen

Paul Rand

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